
Digital Marketing
Learn the tools, tactics and tech behind today’s most effective
campaigns through expert support and flexible learning.


Start date
05/08/2026
Duration
03-06 Months
Experience
None required
Why choose our Digital Marketing Bootcamp
- Earn a certificate from Arizona State University, a leader in innovation
- Build portfolio projects grounded in industry practice
- Connect with instructors and peers through our dedicated online community platform
- Study online, full or part-time, with structure that keeps you on track
- Access career support when you need it, from coaching to resume prep

Built to take your career further
Practical learning and personal support to help you take the next step in your career.
Resume and portfolio review
Craft a resume and portfolio that shows what you can do.
1-on-1
mentorship
Get help with LinkedIn, interviews and your job search.
Global hiring network
Connect with employer events, job boards and industry contacts.
Ongoing
guidance
Access ongoing resources and guidance after you finish your course.
What you'll learn
This program offers a step-by-step path from core marketing concepts to advanced campaign strategy. At each level, you’ll work on real-world projects that simulate what marketers do on the job, like building content strategies, analyzing performance data and planning full campaigns. You’ll finish with a portfolio that proves your skills and a campaign plan you can take into your next role.
Introduction to Digital Marketing
Explore the foundations of digital marketing, including funnels, career paths and platform-specific social strategies. Learn key website design principles that drive user experience and conversion. Build essential skills for content and social media success.
Capstones: Social Media Campaign, Website UX Audit
Channel Strategy and Content Creation
Master SEO, PPC, and email marketing while developing impactful content strategies for digital channels. Learn to craft compelling brand stories and explore how AI is shaping modern content delivery. Create multichannel campaigns tailored to diverse audiences.
Capstones: Content Storytelling Project, Email Marketing Campaign
Data, Strategy, and Campaign Planning
Use tools like Google Analytics and Data Studio to analyze and visualize marketing performance. Build full-funnel strategies for B2B and B2C, ensuring ethical data use and platform integration. Plan and present a complete digital campaign from audience to execution.
Capstones: Marketing Strategy Plan, Full Campaign Plan
*DISCLAIMER: Curriculum content may be adjusted to reflect industry changes or instructional needs.
Hear from our graduates

Alice Howis
From psychologist to data scientist
Alice came in with little experience. Career workshops and practical support helped her navigate the learning curve and land a junior data analyst role.

Enrico Carrer
From learner to data professional
With a sharper skill set and a portfolio that stood out, Enrico landed a data role just one month after completing the bootcamp.
Why choose a career in digital marketing?
Big growth ahead
Marketing specialist roles are projected to grow 8% through 2033, outpacing many other careers.
Earn well, grow fast
Marketing specialists earn a median salary of $76,950 per year and can move into six-figure roles.
Work your way
From in-house to freelance to fully remote, this is one of the most flexible paths in tech.
A life-changing experience
Employment rate*
Salary growth*
Launched new careers*
Student population*
*According to the HyperionDev Graduate Outcomes Report. This report combines the student experience from global bootcamp participants, not limited to the university.
Potential digital marketing career paths
After completing the bootcamp, you’ll be ready for digital marketing roles across a range of industries and teams:
Advertising, Promotions and Marketing Manager
Plan programs to generate interest in products or services. Work with art directors, sales agents and financial staff members.
Market Research Analyst
Study market conditions to examine potential sales of a product or service. Help companies understand what products people want, who will buy them and at what price.
Public Relations Specialist
Create and maintain a favorable public image for the organization they represent. Craft media releases and develop social media programs to shape public perception and increase awareness.
Your learning on your budget
Whether you're planning ahead or need more flexibility, we’ve got payment options to match.
Financial aid and funding options
External resources are available to help you finance your education.*
Review the options below to determine whether you qualify for support toward your tuition
Split your tuition into 3 or 6 monthly installments from $583/month using your existing Visa or Mastercard credit card. No new credit needed.*
Pay a deposit, then spread the remaining tuition over 24 monthly installments from $479/month.
Choose flexible monthly repayments from $310/month, with loan options tailored to your eligibility.
Monthly repayments from $25/month, with interest-only or deferred repayment options available.
Federal aid may cover your tuition if you are a dislocated worker, low-income adult, or young adult.
*Arizona State University provides information about these options for your convenience, but does not endorse or recommend any specific lender or program. We encourage you to carefully review terms and compare options before making any financing decisions.
How to apply
Getting started is straightforward. Here's what to expect:
Choose your program
Select the course that aligns with your goals.
Apply online
Complete your application.
Secure your spot
Choose your payment method to continue.
Start learning
Meet your mentor and upskill at your pace.
Graduate ready
Finish the course and receive your certificate.
Earn a digital marketing credential upon completion
Finish your program with a verified digital credential that validates your achievement and career readiness.

FAQs
How do I know if the Digital Marketing Bootcamp is right for me?
If you’re interested in understanding audiences, creating campaigns and using data to improve results, this bootcamp is a great fit. You’ll develop practical skills across content, SEO, paid advertising, social media and analytics, with no prior marketing experience required.
Do I need a background in marketing to apply?
No prior experience is required. You’ll start with the basics and build your skills step by step, with plenty of support along the way.
Is this bootcamp accredited or certified?
This bootcamp does not carry formal academic credit, but you'll earn a certificate of completion from our institution, which is widely valued by employers and can strengthen your path into a digital marketing career.
How much time do I need to commit?
Part-time learners should plan to dedicate an estimated 10–20 hours per week to complete the bootcamp in approximately six months. This option is ideal if you are balancing your studies with work or other commitments.
Full-time learners should plan to dedicate an estimated 35–40 hours per week to complete the bootcamp in approximately three months.
Our online bootcamps are designed to be flexible. If you need additional time, you may have the option to extend your bootcamp duration.
What are the technical requirements?
You’ll need a computer with a stable internet connection. We’ll let you know if any specific tools or software are required before you start.
What if I need to defer or get a refund?
Life happens, and we get that. View our refund and deferral policy or reach out to admissions to talk through your options.
